Hughes and fullback Nick Meaney then combined before the halfback showed his speed to race to the line to level.Īfter six tries in the opening stanza they proved harder to come by in the second half, but Storm winger Dean Ieremia still had time to collect his own double in the as the home side got back on top.īoth times Melbourne sent the ball wide with centre Justin Olam finding the youngster on the fly and Ieremia coming up with the goods in the 56th and 63rd minutes. Jahrome Hughes levelled the score at 16 just before the end of the first half The campaign resulted in a 20% lower cost per purchase than other US advertisers.The Queensland star received the ball in space on the right wing, before diving for the corner to give the Broncos a 10-point lead.Ĭobbo, however, went from hero to villain shortly afterward, spilling a Hughes' kick that was pounced on by Munster to score. leveraged Dynamic Travel Ads to pull images directly from their product catalog and serve locally relevant listings based on previously-viewed products. Etihad used Dynamic Travel Ads to reduce their cost per flight search by 4x and drive a 307% increase in ROAS with a 76% decrease in cost per purchase compared to their non-dynamic campaigns. Since launching the beta version last year, Snap has seen strong adoption and performance from early test partners. Our new offering enables them to target the right user at the right time and helps them achieve the desired performance marketing goals across web or app.” said: “We launched Travel Dynamic Ads to help travel and tourism advertisers drive scalable performance and increase automation by showcasing their unique propositions to the market, cross-selling and upselling their product range.
Rasha El Ghoussaini, Head of Industry – Luxury, Auto, Tech and Travel at Snap Inc. We look forward to building on this approach in Q2 and beyond.” The prospecting solution in particular is currently the best-in-class catalogue solution for dynamic travel ads on social and we are extremely pleased with the results we have been able to achieve.
By using Snapchat Dynamic Ads, we were able to maximise relevance by matching customers to specific destinations, dramatically improving performance metrics across the booking funnel in the process. However, the marketplace for air travel remains highly competitive so ensuring relevance is key. Phil Dodwell, Marketing Media Lead at Etihad, said: “With travel demand seeing a continued strong recovery in Q1 2022, we were of course keen to capitalise by converting existing customers and, importantly, acquiring new ones. The research also showed that these Snapchatters are 37% more likely to book travel after seeing an advertisement. In addition, a GWI study shows that Snapchatters are more likely to travel than users of other platforms. In the US, 76% of Snapchatters are making plans to or already have returned to their pre-pandemic behaviors. Snapchatters in MENA are 20% more likely to say that seeing/hearing an advertisement influences their choice of travel destination. As per GlobalWebIndex (GWI), in MENA, 82% of Snapchatters have taken a vacation in the last year. Ĝustomized Catalog setup that’s built to meet the needs of travel advertisers, with relevant product feed attributes that are specific to these businessesįor travel and tourism partners, the Snapchat audience is highly valuable because they are eager and excited to travel again.Locally-relevant campaign delivery to serve hotels, airlines, destinations, and tours based on popularity, leveraging Snapchat’s rich visitation data.Ědvanced audience targeting based on a Snapchatter’s travel intent and backed by local relevance.
Snap’s system will serve the most relevant ads to interested Snapchatters.ĭynamic Travel Ads offer three unique benefits for advertisers: With Dynamic Travel Ads, advertisers can seamlessly and automatically create a variety of ads based on their product catalogues that can contain hundreds of thousands of products. This is a significant category expansion for Snap’s Dynamic Ads offering and is uniquely positioned for travel and tourism advertisers including hotels, airlines, and online travel agencies. has announced the launch of Dynamic Travel Ads, a new ad product for advertisers in the travel industry, just in time for the summer travel season. ( MENAFN- BCW Global) Middle East, June 02, 2022: Snap Inc.
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